Ice Cream Social Creating a place for values in your business

Editor's note: This is an excerpt from Ben & Jerry's Double-Dip, the forthcoming book by Ben & Jerry's founders Ben Cohen and Jerry Greenfield.

Ben: When we go out and speak to business groups, people ask what we mean by "values-led business." Sometimes they ask if we're talking about hippie values, or what. We say, "It's more like biblical values."

Jerry: Do unto others as you would have them do unto you. As you give, you receive. Or, to put it in a more "businesslike" way: one hand washes the other.