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Ice Cream Social

Creating a place for values in your business

This story appears in the July 1997 issue of Entrepreneur. Subscribe »

Editor's note: This is an excerpt from Ben & Jerry's Double-Dip, the forthcoming book by Ben & Jerry's founders Ben Cohen and Jerry Greenfield.

Ben: When we go out and speak to business groups, people ask what we mean by "values-led business." Sometimes they ask if we're talking about hippie values, or what. We say, "It's more like biblical values."

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