Get All Access for $5/mo

Domino's Is Randomly Surprising Customers With $50 Million of Free Food: "It's My Lucky Day" The "surprise frees" initiative will reward customers at random with free menu items added to their online orders.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

Bloomberg | Getty Images

If you've ever ordered delivery from an app or online, it isn't surprising to realize you've been hit with astronomical delivery fees.

In the wake of the pandemic, many companies have also begun charging Covid recovery or Covid-related fees for services as staff and food shortages sweep the nation.

But in an effort to counteract that, one fast-food chain is opting to dole out the opposite of fees by offering "frees."

Domino's Pizza [DPZ] announced the rollout of its "surprise frees" initiative, which will reward customers at random with free menu items added on to their orders, including hand tossed and handmade pan pizzas, the cult-favorite cheesy bread, chocolate lava crunch cakes and boneless chicken.

Related: Domino's Pizza, Delivering What The Market Ordered

The promotion will run through November 21 of this year and will total up to $50 million in free food distributed among over five million food items.

"Unlike many third-party food delivery apps, Domino's provides customers with one straightforward delivery fee, because we know that's what customers want and deserve," Russell Weiner, chief operations officer and president of Domino's U.S., said in a statement. "There are no hidden city or service fees with Domino's, as we've been working to provide the best delivery experience at the best value to customers for more than 60 years, and that's not stopping any time soon."

It seems as though the freebies have already begun being delivered, as many took to social media to share their surprises with the masses.

All customers who order online are eligible for the freebies, and those who are selected will be given the heads up via their order confirmation as well as by receiving a "surprise" sticker on the free food item when it's delivered.

Domino's Pizza was up over 36% year over year as of Tuesday morning.

Related: This is how the 'robot' with which Domino's will deliver pizzas works

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

These Companies Offer the Best Work-Life Balance, According to Employees

The ranking is based on Glassdoor ratings and reviews.

Science & Technology

Use This Framework to Successfully Integrate AI Into Your Business Operations

Here's how to ensure both innovation and compliance when using AI in your organization.

Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.

Leadership

Why Your AI Strategy Will Fail Without the Right Talent in Place

Using fractional AI experts through specialized platforms allows companies to access top talent cost-effectively, drive innovation and scale agile strategies for growth.