Domino's Is Randomly Surprising Customers With $50 Million of Free Food: "It's My Lucky Day" The "surprise frees" initiative will reward customers at random with free menu items added to their online orders.

By Emily Rella

Bloomberg | Getty Images

If you've ever ordered delivery from an app or online, it isn't surprising to realize you've been hit with astronomical delivery fees.

In the wake of the pandemic, many companies have also begun charging Covid recovery or Covid-related fees for services as staff and food shortages sweep the nation.

But in an effort to counteract that, one fast-food chain is opting to dole out the opposite of fees by offering "frees."

Domino's Pizza [DPZ] announced the rollout of its "surprise frees" initiative, which will reward customers at random with free menu items added on to their orders, including hand tossed and handmade pan pizzas, the cult-favorite cheesy bread, chocolate lava crunch cakes and boneless chicken.

Related: Domino's Pizza, Delivering What The Market Ordered

The promotion will run through November 21 of this year and will total up to $50 million in free food distributed among over five million food items.

"Unlike many third-party food delivery apps, Domino's provides customers with one straightforward delivery fee, because we know that's what customers want and deserve," Russell Weiner, chief operations officer and president of Domino's U.S., said in a statement. "There are no hidden city or service fees with Domino's, as we've been working to provide the best delivery experience at the best value to customers for more than 60 years, and that's not stopping any time soon."

It seems as though the freebies have already begun being delivered, as many took to social media to share their surprises with the masses.

All customers who order online are eligible for the freebies, and those who are selected will be given the heads up via their order confirmation as well as by receiving a "surprise" sticker on the free food item when it's delivered.

Domino's Pizza was up over 36% year over year as of Tuesday morning.

Related: This is how the 'robot' with which Domino's will deliver pizzas works

Wavy Line
Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Claman Countdown" this week.

Business News

This Is the Most Loved Company of 2023, According to a New Report

A new Axios and Harris Poll ranked the 100 most visible U.S. companies.

Branding

How I Made Money From My Book Without Selling a Single Copy

Did you know you can make money with a book without selling copies? Here's exactly how I did it.

Branding

Finding Your Brand Voice — How to Write Copy That Sounds Like You

Here's how to nail your brand voice so you can differentiate yourself and build your business in an authentic way.

Money & Finance

3 Ways to Create Multiple (Big) Streams of Income

Here are three ways to create multiple streams of income. These strategies require effort and resources but offer significant financial potential.

Business News

Lululemon Stock Surges After Strong Q1 Earnings Report, With Massive Earnings Overseas

The athleisure brand reported net revenue growth of 24% in the first quarter of 2023.