Subscribe to Entrepreneur for $5

Green Thumbs

It's a jungle out there with all the green products and services to choose from. So start a business that helps consumers sort through it all.

This story appears in the March 2008 issue of Start Up.

The fast-growing green market has all kinds of companies vying for a share. But it also has consumers overwhelmed by the number of so-called environmentally friendly options, especially since some companies tout their greenness simply as a ploy. Annie Bond, a green-living expert and bestselling author, says "37 percent of consumers say they need more information [about green options]." That means there are plenty of opportunities for entrepreneurs looking to help consumers make the right choices about green products and services.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks