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Group Effort

How do you create the unforgettable? Being able to direct an army of experts sure helps.

By Sara Wilson

Opinions expressed by Entrepreneur contributors are their own.

In the hot desert of Dubai exists a cool oasis: an indoor ski resort ranking among the world's largest. At Universal Studios Florida, the Universal 360 movie experience is a cinematic adventure so spectacular that guests linger just to see it. Since 2001, Thinkwell Design & Production, an $8 million, Burbank, California-based designer and producer of experience-based entertainment, has been tackling projects that can cost more than $1 billion and take years to complete. The results are breathtaking, but for founders Craig Hanna, 45; François Bergeron, 42; Joe Zenas, 40; and Cliff Warner, 44, pulling them off can be a managerial nightmare.

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