Lair Necessities Supplying dorm dwellers with just the basics is earning high marks for this pair of college students.
By Jessica Chen
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What: Furniture rental company for college students
Who: Russell P. D'Souza and Jon Groetzinger of Evolving Vox
Where: Hanover, New Hampshire
When: Started in 2006
Startup costs: $5,000
Evolving Vox got its name from the Dartmouth College school motto, vox clamantis in deserto, which means "a voice crying out in the wilderness." So when Russell D'Souza and Jon Groetzinger heard the cry of dorm residents as they abandoned their furniture each year, the pair took it upon themselves to provide furniture that cuts down on that waste.
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