Macy's Doesn't Want Amazon Advertising on Its Billboard Macy's filed a lawsuit in an effort to get the Kaufman Organization to stop a potential deal with Amazon.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

Bloomberg | Getty Images

There is a billboard on top of Macy's flagship store in Manhattan's Herald Square -- and the department store does not want Amazon to advertise on it.

Macy's filed a lawsuit in an effort to get the Kaufman Organization to stop a potential deal with Amazon that would see an advertisement for the e-commerce giant atop the iconic store.

"The damages to Macy's customer goodwill, image, reputation and brand should a prominent online retailer (especially Amazon) advertise on the billboard are impossible to calculate," said the suit, according to CNBC.

Related: Amazon Gives 8 Vaccinated Employees Payouts, Cars

Per CNBC, Macy's used that billboard to advertise its own business for over 50 years, but the lease expired in August. By that point, the suit says, Kaufman was already in talks with Amazon.

A representative for Amazon did not immediately return Entrepreneur's request for comment on the legal battle.

A representative for Macy's told CNBC, "Macy's continues to have rights relating to advertisements at that location. We expect to realize the benefits of these rights and have asked the court to protect them. As the matter is in litigation, the company will not have any further comment."

According to Macy's, its original lease included a provision that stopped other retailers from advertising on the billboard.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Side Hustle

She Quit Her Job at Trader Joe's After Starting a Side Hustle With $800 — Then She and Her Brother Grew the Business to $20 Million

Jaime Holm and Matt Hannula teamed up to build a business in an industry that "didn't exist" yet.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Microsoft Is Laying Off Over 6,000 Employees, About 3% of Its Workforce. Here's Why.

The company said the cuts will affect all divisions and locations, with a focus on managers.

Business News

Klarna Is Hiring Customer Service Agents After AI Couldn't Cut It on Calls, According to the Company's CEO

Klarna released an AI chatbot and implemented an AI-induced hiring freeze last year.

Business News

Nissan Is Doubling Its Initial Layoff Announcement, Cutting 20,000 Jobs: 'A Wake-Up Call'

The automaker is dealing with slowing sales and a recent failed merger with Honda.