Auntie Anne's Launches Outdoor Advertising Test Program


Gap, Pennsylvania-Pretzel franchise Auntie Anne'sInc. continues testing new media and marketing campaigns with thelaunch of a new outdoor advertising test program in selectedmarkets across the country.

Beginning in August, Auntie Anne's will be placingbillboards in selected markets. "We are continually lookingfor effective and cost-efficient ways to boost brand awareness anddrive store sales," says John Vanderzell, Auntie Anne'sdirector of marketing.

"We chose a cross-section of test markets based on a numberof criteria, including market rank and store performance,"Vanderzell adds. Among the markets participating in the outdooradvertising test are: Cincinnati; Columbia, South Carolina;Jonesboro, Arkansas; Orlando, Florida, and Syracuse, New York.-Auntie Anne's Inc.

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Money & Finance

What Is a Good Credit Score and How Do I Get One?

Is bad credit holding you back? This article explains what constitutes a good credit score and how to raise your score if it's low.

Business News

I Live on a Cruise Ship for Half of the Year. Look Inside My 336-Square-Foot Cabin with Wraparound Balcony.

I live on a cruise ship with my husband, who works on it, for six months out of the year. Life at "home" can be tight. Here's what it's really like living on a cruise ship.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Business News

Amtrak Introduces 'Night Owl' Prices With Some Routes As Low As $5

The new discounts apply to some rides between Washington D.C. and New York City.

Business News

The 'Airbnbust' Proves the Wild West Days of Online Vacation Rentals Are Over

Airbnb recently reported that 2022 was its first profitable year ever. But the deluge of new listings foreshadowed an inevitable correction.