Auntie Anne's Launches Outdoor Advertising Test Program


Gap, Pennsylvania-Pretzel franchise Auntie Anne'sInc. continues testing new media and marketing campaigns with thelaunch of a new outdoor advertising test program in selectedmarkets across the country.

Beginning in August, Auntie Anne's will be placingbillboards in selected markets. "We are continually lookingfor effective and cost-efficient ways to boost brand awareness anddrive store sales," says John Vanderzell, Auntie Anne'sdirector of marketing.

"We chose a cross-section of test markets based on a numberof criteria, including market rank and store performance,"Vanderzell adds. Among the markets participating in the outdooradvertising test are: Cincinnati; Columbia, South Carolina;Jonesboro, Arkansas; Orlando, Florida, and Syracuse, New York.-Auntie Anne's Inc.

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Thought Leaders

The Collapse of Credit Suisse: A Cautionary Tale of Resistance to Hybrid Work

This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.

Business Solutions

Learn to Build a ChatGPT Bot for Only $30

If you want to see what AI can do for your business, grab this course bundle today.

Data & Recovery

If You Have a Business, You Have Passwords to Manage

How a password management system is crucial for entrepreneurs.

Business News

'I Don't Feel Like It's Unreasonable': A-List Actor Refused Service At Hotspot For Not Following Dress Code

Academy Award-winning actor Russell Crowe had quite the afternoon after trying to stop at a Japanese steakhouse in Melbourne, Australia following a game of tennis.

Business News

I Live on a Cruise Ship for Half of the Year. Look Inside My 336-Square-Foot Cabin with Wraparound Balcony.

I live on a cruise ship with my husband, who works on it, for six months out of the year. Life at "home" can be tight. Here's what it's really like living on a cruise ship.