Remember Birthdays A good piece of advice for any marketer is to record the birth dates of all your customers.

With the birth dates of your customers, you can send a specialgreeting from you or your company either the week before or theweek of their birthday. You may want to offer a special birthdaydiscount--$10 off any purchase or 15 percent off all purchases thatday. Sentimentality earns you brownie points--and that translatesinto sales!

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

'My Brain Thrives on Variety': His Side Hustle Inspired By 'The 4-Hour Workweek' Led to $600,000 in 16 Months

Mark Hellweg, 42, knows what it takes to start a business "with a fraction of the capital."

Growing a Business

An Investor Doubted Me and My Business Because I'm a Working Dad — Here's Why You Don't Have to Sacrifice Work or Your Family.

Prioritizing business should never mean ignoring family. Entrepreneurs who give themselves to both will quickly find that success in the one feeds success in the other.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

He Turned His BBQ Restaurant Into a Full-Fledged Media Business. Here Are His 5 Best Tips for Growing Your Digital Presence.

Learn how Shawn Walchef built a thriving BBQ and media business through authentic storytelling, digital vulnerability and a bold approach to content creation that inspires entrepreneurs to embrace imperfection via online connection.