Remember Birthdays A good piece of advice for any marketer is to record the birth dates of all your customers.

Apr 17, 2002

Share

With the birth dates of your customers, you can send a specialgreeting from you or your company either the week before or theweek of their birthday. You may want to offer a special birthdaydiscount--$10 off any purchase or 15 percent off all purchases thatday. Sentimentality earns you brownie points--and that translatesinto sales!

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

'We Were Too Stupid to Fail': Their 'Scrappy' Side Hustle Turned Full-Time Business Has Seen More Than $150 Million in Revenue
Billionaire Investor Frank McCourt Jr. Wants to Do More Than Buy TikTok — He Wants to Transform the Entire Internet. Here's How.
I Created a Meeting to Call Out My Team's Mistakes. What Happened Next Surprised Me.
She Turned a Temporary Post-College Job Into Starting a Business at 23. Then Some 'Eye-Opening' Advice Helped Her Grow It to $5 Million.
The 'Hustle' He Started Out of His Station Wagon Became a Nationwide Business That's About to Hit $300 Million: 'Everything We Do Is Pretty Simple'
This Neuroscientist-Turned-Entrepreneur Says Leaders Should Be a Little Naive — Here's Why It Works

Most Popular

Science & Technology

Build a Profitable One-Person Business That Runs Itself — with These 7 AI Tools

Discover seven tools to automate content, leads and sales so you scale solo.

Side Hustle

This Nashville Mom Started a Flexible Side Hustle on Facebook — Then Grew It From $1,000 to $275,000 a Month: 'Like a Scavenger Hunt'

For Katy Allen, 38, inspiration struck at her daughter's baby shower in 2016.

By Amanda Breen

Making a Change

Serious About Professional Growth? $20 Gets You 1,000+ Expert-Led Courses for Life.

The secret to gaining proficiency in business tactics, coding, marketing strategies, and more.

By Entrepreneur Store

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business Solutions

Cut Overhead, Not Capabilities: Microsoft Office Pro 2021 Is Just $49.97

Get Microsoft's pro tools at a startup-friendly price.

By Entrepreneur Store

Business News

The Fastest-Growing Startup Ever Just Surpassed $500 Million in Annual Revenue. Here's Why It Keeps Growing, According to Its CEO.

Anysphere is the startup behind Cursor, a popular AI coding assistant now used by more than half of Fortune 500 companies.

By Sherin Shibu