Shop the Competition
Don’t just compare prices–evaluate how their sites handle online purchases.
Fully explore competitors’ Web sites, try to understand therationale behind their formats and even test-drive their systems.For example, if a competitor has a shopping cart, run through themechanics of what it’s like to make an order using that cart;you can always cancel at the last minute. You may discover thatyour own site needs improvements.
Excerpted from 101 Internet Marketing Tips For YourBusiness
Fully explore competitors’ Web sites, try to understand therationale behind their formats and even test-drive their systems.For example, if a competitor has a shopping cart, run through themechanics of what it’s like to make an order using that cart;you can always cancel at the last minute. You may discover thatyour own site needs improvements.
Excerpted from 101 Internet Marketing Tips For YourBusiness
