Shop the Competition

Don't just compare prices--evaluate how their sites handle online purchases.

Fully explore competitors' Web sites, try to understand therationale behind their formats and even test-drive their systems.For example, if a competitor has a shopping cart, run through themechanics of what it's like to make an order using that cart;you can always cancel at the last minute. You may discover thatyour own site needs improvements.

Excerpted from 101 Internet Marketing Tips For YourBusiness

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