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One Shot Says It All Cell phone cameras are getting in on the web search action.

By Heather Clancy

Opinions expressed by Entrepreneur contributors are their own.

It's time to think about putting those digital cameras in cell phones to work. Improvements in image resolution and the emergence of broadband wireless networks are inspiring entrepreneurs to experiment with mobile classified advertising and product information searches. Over the next year, the camera phone you use to snap personal photos on the run could become another way to broadcast promotional information, post ads or let customers gather more information about your products.

This month, for example, WineCommune will add support for photographic searches to its WineZap pricing information service, says Michael Stajer, co-founder and CEO of the 8-year-old Oakland, California, company, which generates $17 million in sales annually. "The technology has come a [long] way in the past year," says Stajer, who started WineCommune with Shaun Bishop, 35. "Now it's just a matter of having the images to compare to."

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