Entrepreneur Plus - Short White
For Subscribers

Reaching New Heights These roofing specialists are growing their business by focusing on the environment.

By Sara Wilson

Opinions expressed by Entrepreneur contributors are their own.

Competition placed some limits on Kelly Luckett and MikeCrowell's architectural sheet metal business, but they dreamedbig. In 2001, four years after founding Florissant, Missouri-basedSaintLouis Metalworks Co., they decided green roofing was thefuture.

Covering a roof with plants is environmentally friendly, but hastraditionally been expensive and difficult to do. So the paircreated Green Roof Blocks--aluminum trays containing soil andplants. Compartmentalized and mobile for easy installation, theblocks are designed to last 65 years with no maintenance, since theplants resist drought and require no irrigation. Better yet, theblocks increase roof life up to 200 percent and lower heating andcooling costs.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

Christian Influencer Found Guilty of Defrauding Dozens, Ordered to Pay Nearly $90,000

Dana Chanel was the co-owner of two businesses that she heavily promoted to her 1.1 million Instagram followers.


AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding

With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer experience, ultimately driving them ahead of the competition and facilitating long-term growth.

Business News

These Are the Top 10 'Mega Airports' in North America, According to a New Report

J.D. Power's annual ranking named Detroit Metropolitan Wayne County Airport highest for customer satisfaction for 2023.

Science & Technology

5 Mistakes I Learned to Avoid When Working With ChatGPT

What I learned from using ChatGPT for business purposes day-to-day across my content websites.


7 Books Every CEO Should Read

If you're a CEO seeking inspiration or advice, be sure to check out these seven books.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.