Long John Silver's Introduces New Restaurant Design


Lexington, Kentucky-Long John Silver's announced theintroduction of a new restaurant design that can be applied to eachof the brand's restaurant concepts, including freestanding,convenience store and food court restaurants.

The new design integrates the longtime Long John Silver'slook of a yellow building and blue roof and cupola with an updatedcupola, color scheme and graphics. New restaurants will featureupdated exterior seafood graphics and signage, with close-up foodshots designed to appear as individual panels of a billboard. Thereare also awnings reminiscent of outdoor oceanside seafoodstands.

There will be food art panels featured inside the restaurants.Nostalgic oceanside wall murals are available for integration intothe interior, with boat transom signs in the booths for privacy,vintage sign art, seafood neon signs and more.

"Since our integration into the Yorkshire system, we areexperiencing a rebirth of sorts. The new design is yet anotherpiece to the puzzle," says Kevin Armstrong, Long JohnSilver's president. "We experienced same store salesgrowth and have witnessed excitement among our franchisees, and weare confident the new design will be widely accepted in oursystem." -Yorkshire Global Restaurants

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