Entrepreneur magazine's third annual Growth Conference took place Jan. 20 at the Georgia World Congress Center in Atlanta. The daylong event, sponsored by The UPS Store, included an awards luncheon honoring the winners of Entrepreneur magazine's Entrepreneur of 2010 contest.
In one breakout session, online advertising expert Perry Marshall spoke to the crowd about Google AdWords.
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Getting it right requires following best practices and trying many different approaches. Here's how you do it.
