Uber's Latest Rival Gets a Launch Date -- Start Up Your Day Roundup Plus: Twitter will start streaming football games.
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Touchdown or fumble? Twitter's announcement it will stream NFL games this season is receiving mixed reviews.
Crossing the divide. Microsoft launched a new project, Open Translators to Things, allowing translators to collaborate and help developers build interactive applications.
The long road. Cargomatic, a company that provides Uber-like services for truckers, has laid off 50 percent of its staff.The latest rival. An "anti-Uber" named Juno will launch in New York this month. According to The Verge, it's been recruiting some of Uber's highest rated drivers in preparation.