- 2021 Franchise 500 Rank
#30 Ranked #22 last year
- Initial investment
$96K - $524K
- Units as of 2020
4,743 29.8% over 3 years
About Anytime Fitness
More from Anytime Fitness
A Proven Franchise
While building the franchise, we understood that consumers were looking for convenience and affordability. This knowledge led to the development of a 24-hour, co-ed fitness franchise. The integration of proprietary access software, security and surveillance technology allows owners to operate safe and secure clubs with greatly reduced staffing needs. The exclusive access system allows a club to be open on a 24- hour basis.
Nearly a million people join health clubs each year, pushing membership to 41.3 million people nationwide. This number is likely to grow as more people commit to an active lifestyle, often spurred by the increasing number of corporate wellness programs and health insurance incentives.
Since our founding in 2002, we have maintained robust growth rates. Over 2,500 clubs have opened in all 50 states and internationally. As the world's largest, and fastest growing, 24 hour, co-ed fitness franchise, we continue to break records and receive industry recognition.
Affordability and Sustainability
Ranked as one of the top low-cost franchise options, club owners tend to experience a return on their investment at a faster pace than other businesses.
Both our initial franchise fee and ongoing monthly fees are extremely affordable, lowering the barrier of entry for club ownership. Based on your budget and cash flow, your upfront costs can be minimized by leasing equipment and spreading your build-out costs into your monthly lease. Not only do we have a proven purpose but we also possess passion. The industry accolades we’ve received are a testament to that passion.
- Entrepreneur ranks Anytime Fitness #2 in the “2015 Entrepreneur Franchise 500”
- Forbes ranks Anytime Fitness one of its “10 Best Franchises in America”
- CNN Money honored Anytime Fitness as one of “10 Great Franchise Bets”
From startup to marketing, the training never stops. Our franchise coaches and other corporate staff are continually developing new and exciting ways to support you. We strive to answer all your questions and provide you with the information necessary to make an informed decision about becoming an Anytime Fitness franchisee.
- Startup Support: Site selection, lease negotiation, financing, club layout and design and comprehensive training
- Ongoing Support: Online operations manual, advanced training, regional training sessions, onsite visits, conference calls, webinars and online tools
- National Branding and Marketing Support: TV spots, radio ads, direct mail, digital advertising and marketing collateral
Passion with a Purpose
Our mantra at Anytime Fitness is “Passion. Purpose. Profit. Play.” We feel that not only are you investing in a fast-growing industry but you’re also taking part in something to truly believe in. We’re transforming lives and building strong relationships every single day.
- Franchising Since
- 2002 (19 years)
- # of employees at HQ
- Where seeking
This company is seeking new franchisees throughout the US.
This company is seeking new franchisees worldwide.
- # of Units
- 4,743 (as of 2020)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Anytime Fitness franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $25,000 - $42,500
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $96,140 - $523,824
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- $1,000-$8,500 off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 5 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Anytime Fitness has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- Classroom Training
- 61 hours
- Additional Training
- Ongoing training
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Franchise 500 Ranking History
Compare where Anytime Fitness landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where Anytime Fitness ranked on other franchise lists? Find out below.
Related Franchise Content
Catch up on the latest franchise news, trends, and more.
All of the Best Franchise Investments Start With These 10 Essential Steps
If you want your franchise investment to be successful, be sure to address these 10 concerns before you purchase.
Entrepreneur Franchise of the Day: Concrete Technology Inc
Franchising for 30 years, CTI has found success with its easy-to-use concrete resurfacing system by providing support, training and a successful business model for its franchisees.
The Marketing Challenges of Finding New Franchises
Many young brands make the mistake of taking the approach that more is better.
McDonald's Apologizes for Understaffing: 'Nobody Wants to Work Anymore'
One McDonald's has come under scrutiny for a controversial sign it shared.