3 Ways Automation Can Help Companies Work Smarter, Not Harder Making an investment in automation could be the best long-term strategy right now.

Although efficiency has always been a central goal for businesses, I have seen companies under increased pressure during this economic crisis to deliver results while navigating significant challenges. Staffing resources are tight and budgets are being cut, but companies need to keep growing to prevent the need to tighten their belts even further.

My colleagues in the marketing industry have seen this play out firsthand. In fact, a recent SurveyMonkey study on how the health crisis has impacted marketing budgets showed respondents believe their budgets are more than twice as likely to decrease (42 percent) as they are to increase (19 percent).

For companies struggling to market effectively, automation can help them work smarter and be more effective. Automation tools save valuable time and help streamline workloads when staff bandwidth is low but can be implemented around the clock to help engage customers and grow business.