This is a subscriber-only article.

For a limited time, join Entrepreneur+ and save 50% during our Cyber Monday sale. Use code SAVE50.

Join Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

3 Ways Automation Can Help Companies Work Smarter, Not Harder Making an investment in automation could be the best long-term strategy right now.

By Kate Johnson

Opinions expressed by Entrepreneur contributors are their own.

Delmaine Donson | Getty Images

Although efficiency has always been a central goal for businesses, I have seen companies under increased pressure during this economic crisis to deliver results while navigating significant challenges. Staffing resources are tight and budgets are being cut, but companies need to keep growing to prevent the need to tighten their belts even further.

My colleagues in the marketing industry have seen this play out firsthand. In fact, a recent SurveyMonkey study on how the health crisis has impacted marketing budgets showed respondents believe their budgets are more than twice as likely to decrease (42 percent) as they are to increase (19 percent).

For companies struggling to market effectively, automation can help them work smarter and be more effective. Automation tools save valuable time and help streamline workloads when staff bandwidth is low but can be implemented around the clock to help engage customers and grow business.

Editor's Pick

Related Topics

Business Ideas

This Teacher Sells Digital Downloads for $10. Her Side Hustle Now Makes Six Figures a Month: 'It Seems Too Good to Be True, But It's Not.'

When one middle school teacher needed to make some extra income, she started a remote side hustle with no physical products and incredibly low overhead. Now she brings in six figures each month, and offers courses teaching others how to do the same.


Top 50 Best Undergraduate Programs for Entrepreneurs in 2024

The Princeton Review and Entrepreneur partnered to rank the top 2024 undergraduate programs for studying entrepreneurship.


Google Is About to Delete Inactive Accounts. Here's How to Avoid A Massive Gmail Bounce Rate.

Google will start deleting inactive accounts soon. For businesses like yours, that means many Gmail contacts will probably bounce. Here's how you can avoid that – and keep your business emails landing in the inbox.

Business News

An Ivy League University Is Teaching the Secret of Taylor Swift's Success

Several major universities have added courses dedicated to studying Swift's star power.


How to Win Over the Room With Effective Persuasion Skills

The art of persuasion is not just about the notes, the data, and the pitch; it's about creating a connection that resonates with the audience. We explore how a blend of story, active listening, and genuine interaction can not only capture attention but also win hearts and minds, setting the stage for achieving success in any meeting.

Business News

Red Lobster Lost Nearly $11 Million Because People Love Endless Shrimp: 'We Need to Be Much More Careful'

The restaurant chain, which is owned by Thai Union Group, made the promotion a menu mainstay in June.