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3 Ways Automation Can Help Companies Work Smarter, Not Harder Making an investment in automation could be the best long-term strategy right now.

By Kate Johnson

Opinions expressed by Entrepreneur contributors are their own.

Delmaine Donson | Getty Images

Although efficiency has always been a central goal for businesses, I have seen companies under increased pressure during this economic crisis to deliver results while navigating significant challenges. Staffing resources are tight and budgets are being cut, but companies need to keep growing to prevent the need to tighten their belts even further.

My colleagues in the marketing industry have seen this play out firsthand. In fact, a recent SurveyMonkey study on how the health crisis has impacted marketing budgets showed respondents believe their budgets are more than twice as likely to decrease (42 percent) as they are to increase (19 percent).

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