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A Time To Market

A time to market your to-do list isn't complete without this key practice--and neither is your business.

This story appears in the November 2008 issue of Entrepreneur. Subscribe »

is such an important part of your that it must be practiced daily, much like a habit, in order to really get the attention and momentum it deserves. That can be a tall order for a lot of startup entrepreneurs because so many other things call out for your attention.

The surest way to keep your focus on the important task of marketing is to schedule it as you would appointments with your best customers. When you have an appointment marked on your calendar, you'll most likely keep it.

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