Ad Exec on Using 'Creative Ninjutsu' Tactics for Entrepreneurs

Here's how unconventional tactics can help you succeed in entrepreneurship and digital advertising.

By Alex Ragir • Jan 28, 2020

Opinions expressed by Entrepreneur contributors are their own.

On The Rough Cut's season four premiere, Storyhunter co-founder Alex Ragir went to Advertising Week New York and met up with VMLY&R New York's CEO and North American Chief Creative Officer Jason Xenopoulos, a creative entrepreneur whose media ventures have spanned from film and television to music, advertising and technology.

Xenopoulos began in advertising in South Africa as an entrepreneur. He now represents brands such as Ford, Dell and Wendy's at VMLY&R. He talks to Ragir about the advantages of being in a small market, why paid media can be dangerous and how he adopted unconventional, guerilla tactics from ninjutsu and jiu-jitsu.

You can watch the full interview and catch up on the first three seasons on Storyhunter's Video Strategist Blog, or listen to it on Apple Podcasts, Spotify and Google Play.

Alex Ragir

Co-founder of Storyhunter, Award-Winning Journalist and Filmmaker

Alex Ragir is the co-founder of Storyhunter, the world’s leading video creator marketplace and freelancer management system. As an entrepreneur helping the most recognized names in video production transform their strategies for the digital era, Alex built the Storyhunter freelancer network from zero to over 25,000 filmmakers, journalists and production companies in 192+ countries (join as a freelancer here). He also hosts The Rough Cut with Alex Ragir, which gives viewers an inside look into most innovative minds in media and marketing.

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.

The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy

After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.

6 Questions to Ask Before You Begin Your Franchise Search

Having Trouble Speaking Up in Meetings? Try This Strategy.

He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game

Most Popular

See all

Thought Leaders

The Collapse of Credit Suisse: A Cautionary Tale of Resistance to Hybrid Work

This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.

By Gleb Tsipursky