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Ad Exec on Using 'Creative Ninjutsu' Tactics for Entrepreneurs Here's how unconventional tactics can help you succeed in entrepreneurship and digital advertising.

By Alex Ragir

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

On The Rough Cut's season four premiere, Storyhunter co-founder Alex Ragir went to Advertising Week New York and met up with VMLY&R New York's CEO and North American Chief Creative Officer Jason Xenopoulos, a creative entrepreneur whose media ventures have spanned from film and television to music, advertising and technology.

Xenopoulos began in advertising in South Africa as an entrepreneur. He now represents brands such as Ford, Dell and Wendy's at VMLY&R. He talks to Ragir about the advantages of being in a small market, why paid media can be dangerous and how he adopted unconventional, guerilla tactics from ninjutsu and jiu-jitsu.

You can watch the full interview and catch up on the first three seasons on Storyhunter's Video Strategist Blog, or listen to it on Apple Podcasts, Spotify and Google Play.

Related: Serial Intrapreneur Talks Building Innovative Teams in Large Companies

Alex Ragir

Co-founder of Storyhunter, Award-Winning Journalist and Filmmaker

Alex Ragir is the co-founder of Storyhunter, the world’s leading video creator marketplace and freelancer management system. As an entrepreneur helping the most recognized names in video production transform their strategies for the digital era, Alex built the Storyhunter freelancer network from zero to over 25,000 filmmakers, journalists and production companies in 192+ countries (join as a freelancer here). He also hosts The Rough Cut with Alex Ragir, which gives viewers an inside look into most innovative minds in media and marketing. 

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