Ad Exec on Using 'Creative Ninjutsu' Tactics for Entrepreneurs Here's how unconventional tactics can help you succeed in entrepreneurship and digital advertising.

By Alex Ragir

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network

On The Rough Cut's season four premiere, Storyhunter co-founder Alex Ragir went to Advertising Week New York and met up with VMLY&R New York's CEO and North American Chief Creative Officer Jason Xenopoulos, a creative entrepreneur whose media ventures have spanned from film and television to music, advertising and technology.

Xenopoulos began in advertising in South Africa as an entrepreneur. He now represents brands such as Ford, Dell and Wendy's at VMLY&R. He talks to Ragir about the advantages of being in a small market, why paid media can be dangerous and how he adopted unconventional, guerilla tactics from ninjutsu and jiu-jitsu.

You can watch the full interview and catch up on the first three seasons on Storyhunter's Video Strategist Blog, or listen to it on Apple Podcasts, Spotify and Google Play.

Related: Serial Intrapreneur Talks Building Innovative Teams in Large Companies

Alex Ragir

Co-founder of Storyhunter, Award-Winning Journalist and Filmmaker

Alex Ragir is the co-founder of Storyhunter, the world’s leading video creator marketplace and freelancer management system. As an entrepreneur helping the most recognized names in video production transform their strategies for the digital era, Alex built the Storyhunter freelancer network from zero to over 25,000 filmmakers, journalists and production companies in 192+ countries (join as a freelancer here). He also hosts The Rough Cut with Alex Ragir, which gives viewers an inside look into most innovative minds in media and marketing. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Amazon Tells Thousands of Employees to Relocate or Resign

Amazon says the move to bring teams together will make them more "effective."

Business News

'Largest Data Breach in History': Apple, Google, and Meta Passwords Reportedly Among 16 Billion Stolen in Massive Hack

"Massive datasets" have been emerging every few weeks, according to a new report.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Management

The Best Defense Against Uncertainty Isn't a Single Strategy — It's a Mindset

In a business environment where the only constant is change, the small business owners who see the most success are the ones leaning into it.

Business News

Meta Poaches the CEO of a $32 Billion AI Startup — After Trying to Buy the Company and Being Told No

Meta is reportedly offering up to nine figures in compensation for AI researchers, amounting to $100 million signing bonuses and even higher overall pay.