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Beyond Display Ads

Display ads are so yesterday, but what are the alternatives? We've got 'em.

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This story appears in the April 2009 issue of Entrepreneur. Subscribe »

Display ads are so yesterday. Check out these alternative tools for expanding your company's campaigns into new venues.

Who: TV Ads
Where:google.com/adwords/tvads
What: Like , but for TV
Why: Using the familiar AdWords interface, you can launch a TV in minutes. You're able to control the networks (including big names like CNBC and the Hallmark Channel) and times that your ads run or have Google automatically generate suggestions based on the demographics you want to reach. You only pay for impressions delivered.
How much: Set your own budget and make bids on airtime

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