Burger King Belgium Launches Movement to Earn Michelin Star for Its New Burger
As of this writing, just 511 people have signed the fast-food business's petition.
By Entrepreneur Staff •
Burger King Belgium started a Change.org petition on September 23 to get its new entree, the Master Burger (which features bacon and fried onions on a flame-grilled Angus beef patty), a Michelin Star.
"All right," begins the petition, which doubles as an advertisement, "we happily concede that 'star-rated' and Burger King aren't an obvious match at first sight. Fair enough, at our place you won't get silver cutlery, a cotton satin tablecloth or a valet service at the front door. However, what you will find are paper napkins, since you will be eating with your fingers, a drive-through service to take away your favorite meals to wherever you like — in fact, on a cotton satin tablecloth with solid silver cutlery if that's what you fancy — and yes, you will be served on a tray. And, proudly exhibited on this tray, you will discover the ultimate proof of our generosity: The Master Burger."
@MICHELINgidsBNL, EN WIJ??? ⭐️ pic.twitter.com/t31w6Yy0Pg
— Burger King België (@BurgerKingBE_NL) September 23, 2020
So far, the petition only has 511 signees, but it seems to have caught the attention of its most important audience: the Michelin reviewers.
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"Who said we need silver cutlery?" They responded, posting a photo of the Master Burger and reminding their own audience to check out the newest Michelin Guide of Luxembourg and Belgium starting January 11.
Image Credit: Facebook
Burger King was first founded in 1953 and has been franchising since 1954. The first Burger King restaurant in Belgium opened in 2017. The company has yet to receive a Michelin star.
