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Don't Just Sell a Product, Sell an Idea The founders of Motto chat with Mario Armstrong about the importance of investing in your business idea.

By Mario Armstong

Opinions expressed by Entrepreneur contributors are their own.

When you're starting a business or trying to monetize your passions, you might not think it's worth investing big money in your brand. But, as the founders of Motto explain in this clip from the Never Settle Show, that early investment can pay off big in the long run.

Catch up on previous episodes of the Never Settle Show here.

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Mario Armstong

Motivator. Entrepreneur. Contributor, 'NBC TODAY Show.' Emmy Award-Winning Host, 'Never Settle Show'

You’ve probably seen Mario Armstrong on TV as an Emmy Award-winning talk show host and digital lifestyle expert or as a regular contributor on NBC’s TODAY show, CNN and NPR. Or maybe on Inside Edition, Dr. Oz, Steve Harvey or Rachael Ray. Soon, you’ll be seeing Armstrong as the host of the Never Settle Show, the world’s first crowd-produced, livestreamed talk show with live participation from the in-studio and online audience. Whew. When he’s not playing host, contributor and expert, he’s living a balanced life, playing husband and father, devouring sushi, meditating, adding to his metal lunchbox collection and taking his “sneaker head” status to borderline obsessive levels. (Seriously, you wouldn’t believe this guy’s closet.)

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