How a Creative Agency Became a Catalyst for Social Change
Frog Design is redesigning what it means to be a creative consultancy. Sure, the San Francisco-based firm develops state-of-the-art products, services and strategies for brands, but it's also leveraging its core competencies to improve the quality of life for impoverished citizens at home and abroad. The agency's frogImpact team collaborates with nonprofits, corporate foundations and other charitable concerns to engineer and deploy design-centric solutions and strategies to challenges like healthcare, education and disaster relief.
FrogImpact's greatest hits include the Collective Action Toolkit, a downloadable collection of resources and collaborative activities to help solve community problems; Backpack PLUS, an integrated set of physical, digital and service-level components for community health workers, created in conjunction with UNICEF and the MDG Health Alliance; Healthy Baby, a neonatal support system commissioned by Bill Gates; and pure oxygen supply businesses in Rwanda and Kenya, operated under the auspices of local nongovernmental organizations.
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