How These Co-Founders Turned a College Surfing Trip Into a Popular Business Pura Vida's eclectic, artisan-made jewelry found a receptive audience through its network of campus representatives.

By Business Rockstars

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In this video, Entrepreneur Network partner Business Rockstars and program host Brittany Whitney takes us through a talk with Griffin Thall and Paul Goodman, the founders of Pura Vida Bracelets.

The business found its start when two friends and future co-founders departed on a surfing trip together in Costa Rica. On the outing, the men met craftsmen and surfers who were selling bracelets off the beach. Eventually, they realized the bracelets would sell amazinigly with their friends and people in their age group at home.

This sentiment eventually turned into a business with its own website and a mission based around the idea of spreading artisan products to people around the world. The brand originally began with only $100 but running with a determination to do something different after college and a willingness to bet on themselves. Pura Vida has since grown into a business with over $100 million in revenue.

Click on the video to hear more.

Related: How This Founder Went From Working in Retail to Starting Her Own Non-Profit for Young Girls

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Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

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