How to Find Your "Oxygen Points" to Sustain and Grow Your Business, According to an Investment CEO Entrepreneur Network Partner Ashley Crouch sits down with the CEO of Al Zarooni Emirates Investments, Dr. Adil Alzarooni.

By Ashley Crouch

Opinions expressed by Entrepreneur contributors are their own.

While pursuing a Ph.D. in family businesses and business systems from the British University in Dubai, Dr. Adil Alzarooni studied the evolution and application of various family business models and the specific challenges they face.

In his book, 'Sustaining Family Businesses - The Essentials', Alzarooni offers an evidence-based, pragmatic approach to building on the legacy of the first generation. By providing practical tools, he aims to assist family firms with embracing sustainable business strategies, while also taking care of the planet and its people.

In the interview, Alzarooni says that businesses need to find their "oxygen points," a term he coined to capture the concept of opportunity for growth in the business. It may not always come from within the family structure, though. Companies need to be open-minded about seeking contributions from external third-party sources to ensure their stability and growth, he says.

To forge a successful partnership, Alzarooni recommends focusing on finding people who have a similar value system.

"Family-owned enterprises don't necessarily have the drive to maximize profits at any cost and may make certain decisions that help strengthen their social position or positively impact the wider community," he says.

In this scenario, the selected external partner can not focus only on commercial gains or chasing dividends.

"During times of stress and market volatility, you might feel tempted to sell off some of your investments but sometimes you can reap greater rewards if you wait for the markets to bounce back," Alzarooni says. "Always take a step back and assess the situation instead of making any hasty decisions."

Ashley Crouch

Entrepreneur Leadership Network® Contributor

Executive Brand Strategist, Bestselling Author, Investor

Ashley Crouch is an executive brand strategist for companies seeking high-end media placements across television, national outlets, TEDx and top podcasts. She is the host of Prowess Podcast and a bestselling author of Unknown to Unforgettable.

Editor's Pick

Related Topics

Business News

'It's Getting Worse By the Week': Kevin O'Leary Issues Grave Warning About Commercial Real Estate Industry

The "Shark Tank" star spoke to impending devaluation of stocks in the industry on FOX Business' "Varney & Co."

Growing a Business

Running a Profitable Restaurant Is Not Easy. But Coach Chip Klose Has a Plan for You.

Author and restaurant coach Chip Klose discusses his method for making 20% profit in the restaurant business.

Data & Recovery

Invest in This IT Education Bundle While it's Only $50

Train your team on IT and cybersecurity fundamentals with this limited-time deal

Business News

Walgreens' Battle Over High-Tech Cooler Doors Heats Up

The lawsuit, initially filed in June, is seeking $200 million in damages.

Management

5 Essential Tips on How to Be a Great Manager

Here are five key tips that will help you become an effective and successful manager.

Business News

These Great-Grandparents Booked 51 Back-to-Back Cruises Because It's 'Cheaper Than a Retirement Home'

Retirees Marty and Jess Ansen hopped on a cruise ship nearly two years ago and never left.