How to Find Your "Oxygen Points" to Sustain and Grow Your Business, According to an Investment CEO Entrepreneur Network Partner Ashley Crouch sits down with the CEO of Al Zarooni Emirates Investments, Dr. Adil Alzarooni.

By Ashley Crouch

Opinions expressed by Entrepreneur contributors are their own.

While pursuing a Ph.D. in family businesses and business systems from the British University in Dubai, Dr. Adil Alzarooni studied the evolution and application of various family business models and the specific challenges they face.

In his book, 'Sustaining Family Businesses - The Essentials', Alzarooni offers an evidence-based, pragmatic approach to building on the legacy of the first generation. By providing practical tools, he aims to assist family firms with embracing sustainable business strategies, while also taking care of the planet and its people.

In the interview, Alzarooni says that businesses need to find their "oxygen points," a term he coined to capture the concept of opportunity for growth in the business. It may not always come from within the family structure, though. Companies need to be open-minded about seeking contributions from external third-party sources to ensure their stability and growth, he says.

To forge a successful partnership, Alzarooni recommends focusing on finding people who have a similar value system.

"Family-owned enterprises don't necessarily have the drive to maximize profits at any cost and may make certain decisions that help strengthen their social position or positively impact the wider community," he says.

In this scenario, the selected external partner can not focus only on commercial gains or chasing dividends.

"During times of stress and market volatility, you might feel tempted to sell off some of your investments but sometimes you can reap greater rewards if you wait for the markets to bounce back," Alzarooni says. "Always take a step back and assess the situation instead of making any hasty decisions."

Ashley Crouch

Entrepreneur Leadership Network® Contributor

Executive Brand Strategist, Bestselling Author, Investor

Ashley Crouch is an executive brand strategist for companies seeking high-end media placements across television, national outlets, TEDx and top podcasts. She is the host of Prowess Podcast and a bestselling author of Unknown to Unforgettable.

Editor's Pick

Related Topics

Business News

'Please Fix This': Elon Musk Frantically Emails Employees During Livestream Glitch

Musk attempted to livestream his visit to the U.S.-Mexico border.

Business News

Costco Isn't Facing Devastating Surges in Theft Like Target and Walmart — and the Reason Is Very Simple

The retailer's CFO revealed its strategy during a fourth-quarter-earnings call.

Business News

These NYC Roommates Created a Fake Restaurant and Accidentally Garnered a 2,000-Person Waitlist — So They Opened a Pop-up for Real.

The Gen Z'ers dubbed their apartment "Mehran's Steak House" on Google Maps during the pandemic.

Business News

Video: Mass Flooding Takes Over NYC Streets, Subways and Parks

All of New York City is under a state of emergency.

Branding

Want to Improve Your Brand's Storytelling? Shift Your POV to Tell a Better Narrative. Here's How.

In a crowded digital media environment of voluntary engagement, brand storytelling isn't enough to grab attention. You must approach the story from the right perspective — your customer's.

Business News

Netflix Is Mailing Out Its Last DVD Today. I Got the Very First One 25 Years Ago.

Netflix co-founder and founding CEO Marc Randolph tells the story of the first Netflix DVD that got sent in the mail — and one he wished never went out the door.