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How to Kick Off a Successful Startup Program

Many don't understand what a startup program does, or how to execute it successfully. Here are three ways to create a successful startup program.

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Every wants to add startups to its customer base, but often finds sales motions difficult with this valuable customer segment. Founders are building unique products, typically pre-money and pre-customer, and need special help that a dedicated startup program can provide. A successful startup program helps startup founders get the help and connections they need to accelerate growth and build a sustainable business.

However, in my experience, I have come across many companies that want to start this process, but don't know what a startup program does, or how to execute one in a meaningful way. Here are three ways you can create a startup program that will succeed.

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