How to Kick Off a Successful Startup Program Many don't understand what a startup program does, or how to execute it successfully. Here are three ways to create a successful startup program.

Every business wants to add startups to its customer base, but often finds sales motions difficult with this valuable customer segment. Founders are building unique products, typically pre-money and pre-customer, and need special help that a dedicated startup program can provide. A successful startup program helps startup founders get the help and connections they need to accelerate growth and build a sustainable business.

However, in my experience, I have come across many companies that want to start this process, but don't know what a startup program does, or how to execute one in a meaningful way. Here are three ways you can create a startup program that will succeed.

Related: 12 Reasons You Should Join an Accelerator to Advance Your Startup