Jon Taffer: 'This Is How to Make Your Customers Feel Safe and Coming Back for More' The 'Bar Rescue' customer service guru explains what you need to do to make your customers comfortable.

By Dan Bova

If you have a hospitality business, you know the vital importance of customer and employee safety as we battle our way back to normal through the pandemic. And what matters just as much as the safety measures and protocols you have in place, says Jon Taffer, host and executive producer of Bar Rescue, is that your customers see your work. "Create real transparency in all of your Covid-safety efforts," he explains. "That builds trust, and trust only comes when you can see things with your own eyes. That's why transparency is so critical."

Free Webinar: Resetting Small Business America with Jon Taffer

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This 34-Year-Old Was 'Wildly Un-Passionate' About His Day Job, So He Started a 9-Figure Side Hustle: 'Be an Animal'

Will Nitze asked his boss if he could work half his hours for half the pay in order to build his own business.

Business News

Here's How Much a Typical Google Employee Makes in a Year

Compensation for the median Google employee was up 5% in 2024 compared to 2023, according to a new U.S. Securities and Exchange Commission filing.

Buying / Investing in Business

This Team Is Making Sports History by Giving Fans Ownership

The city of Oakland is reviving its sports legacy, and you can be a part of it.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'Gradually Stop Using Contractors': Duolingo Is Replacing Contract Workers With AI

Duolingo is taking an "AI-first" approach, meaning it will assign AI tasks previously completed by human workers.

Business News

UPS Is Laying Off 20,000 Employees and Closing Over 70 Locations: 'Reduce Cost'

UPS announced the move as part of its first-quarter earnings report on Tuesday.