This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift If you can develop a resilient brand as the world has turned upside down, you'll be well-positioned to thrive when the crisis is finally in the rearview mirror.

By Jillian Goldberg Edited by Anna Wahrman

Opinions expressed by Entrepreneur contributors are their own.

adamkaz | Getty Images

Faced with the coronavirus pandemic and a difficult economic climate, almost every industry finds itself undergoing a major paradigm shift, from local retail stores having to dramatically ramp up their online capabilities to major global brands grappling with supply chain challenges and changing consumer behavior.

For marketers, this moment of upheaval has meant rethinking well-planned strategies, with a new emphasis on helping ensure their businesses survive the uncertainty ahead. As a marketing and investor relations professional in the automotive tech industry — where supply chains are consolidating and innovative technologies are rapidly reshaping the driver experience and market demands — navigating transformational change was at the core of my job even before COVID-19. Now, as a broad swath of other industries confront similar challenges, here's how marketers can adapt their strategies to fit the new normal of remote communication and swiftly changing industry trends.

Related: 3 Powerful Marketing Leadership Strategies

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In