Got Stress? If your sales reps are under pressure and burning out, try these tips to get them back on track.

Stress serves its purpose in our lives. Say you're on safariin Africa, and a lion makes its way into your campsite. Making abeeline for your Land Rover certainly makes good sense, and thestress of such a situation allows humans to sort throughfight-or-flight options. But in the workplace, stress can createreps who are fretful balls of nerves. Employee stress matters tomanagers because daily anxiety wears down a salesperson'sability to perform at the top of his or her game and can lead tocostly mistakes.

JordanFriedman is a health-education trainer and author of TheStress Manager's Manual. Friedman explains that stress candull the three essential tools for selling: energy, focus andeffective communication. "It's the sales executive'sresponsibility to create an environment in which players can worktogether in harmony to reach goals," he says.

If your reps are showing signs of burnout and fatigue on thejob, here are a few steps toward assuaging workplace stress: