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Really Simple Success

Content syndication via RSS is an easy and inexpensive way to drive more traffic to your site.

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This story appears in the December 2009 issue of Entrepreneur. Subscribe »

In search engine optimization, great content increases the likelihood of your receiving and maintaining a high search engine rank, which ultimately drives qualified traffic and leads to your company's website. But great content requires great distribution to really shine.

Placing your content in front of the right customers at the right time is critical, especially when your customers and prospects have so many choices online for learning about the exact same products and services you sell. While there are many ways to drive traffic to your website, one of the more successful methods--syndication--also happens to be one of the most cost-effective.

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