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For Subscribers

Texas: The Big Mama of Brands We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.

By Michelle Juergen •

Opinions expressed by Entrepreneur contributors are their own.

Whether you love, hate or hail from the Lone Star State, there's no denying that Texas has a distinct identity and personality--keys to a thriving brand. Here, we track its boot-shape footprints through the years.

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