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Why Creating Your Brand Must Go Beyond Marketing What do you need to emphasize in your marketing strategy?

By Business Rockstars

Opinions expressed by Entrepreneur contributors are their own.

Laura Goldberg, CMO of LegalZoom, discusses the CMO position and her personal experiences since taking on the role. A chief marketing officer's job description has changed with technology and society, and a good CMO can evolve with the times. For example, Goldberg talks about how important brands are today -- how creating a brand that people trust and like, rather than just use -- is incredibly important. It's why she says a brand can't just be a marketing invention, but has to actually be emphasized within the company.

Goldberg also explains one test she uses to decide whether an ad is good or bad. It's a simple test, but too many people forget about it when judging the effectiveness of their advertising.

Click play to learn more.

Related: Why Good Mentors Don't Tell You What to Do

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