Why Creating Your Brand Must Go Beyond Marketing What do you need to emphasize in your marketing strategy?
Opinions expressed by Entrepreneur contributors are their own.
Laura Goldberg, CMO of LegalZoom, discusses the CMO position and her personal experiences since taking on the role. A chief marketing officer's job description has changed with technology and society, and a good CMO can evolve with the times. For example, Goldberg talks about how important brands are today -- how creating a brand that people trust and like, rather than just use -- is incredibly important. It's why she says a brand can't just be a marketing invention, but has to actually be emphasized within the company.
Goldberg also explains one test she uses to decide whether an ad is good or bad. It's a simple test, but too many people forget about it when judging the effectiveness of their advertising.
Click play to learn more.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
Click here to become a part of this growing video network.