Why the CMO -- Not CEO -- Should Create the Company Mission Look to this member of your team to set the company's direction.

By Business Rockstars

Opinions expressed by Entrepreneur contributors are their own.

In this video with Entrepreneur Network partner Business Rockstars, CMO Melinda Moore speaks about how one of the main parts of her job as chief marketing officer entails creating the company's mission.

Moore talks about how, as an entrepreneur, you are essentially beginning with a blank slate and creating something completely original. Significantly, Moore stresses the importance of looking at data and adjusting one factor at a time to see a marked difference. From there, you can see what changes are bringing about real results.

Click the video to hear more.

Related: You Don't Have a Stable Business Until You Can Do This

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Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

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