30 Legendary Athletes Who Became Business All-Stars When they retired from the game, they were just getting started.
![](https://assets.entrepreneur.com/content/3x2/2000/20180118214753-GettyImages-456103636-crop.jpeg)
When their game days end, sports stars might be hanging up their gear, but they are far from sitting back and relaxing.
Dave Meltzer, CEO of Sports 1 Marketing and host of The Playbook podcast. "These athletes already prepared themselves for life after sports, building brands and giving back to communities and groups -- all of which are vitally important to long-term success."
Check out this list of the most innovative sports legends who are continuing to win long after their playing days are over.
![](https://assets.entrepreneur.com/slideshow/20180102222908-1-DerekJeter-AlBello.jpeg?auto=webp&quality=95&&width=675)
Derek Jeter
![](https://assets.entrepreneur.com/slideshow/20180111204508-ShaquilleONeal-RandyHolmes-ABC.jpeg?auto=webp&quality=95&&width=675)
Shaquille O'Neal
![](https://assets.entrepreneur.com/slideshow/20180102223123-4-PeytonManning-JustinEdmonds.jpeg?auto=webp&quality=95&&width=675)
Peyton Manning
![](https://assets.entrepreneur.com/slideshow/20180102223643-12-DwayneJohnson-JeffSpicer.jpeg?auto=webp&quality=95&&width=675)
Dwayne Johnson
![](https://assets.entrepreneur.com/slideshow/20180102223508-10-MagicJohnson-GregDoherty.jpeg?auto=webp&quality=95&&width=675)
Magic Johnson
![](https://assets.entrepreneur.com/slideshow/20180102223203-5-GeorgeForeman-StephenCohen.jpeg?auto=webp&quality=95&&width=675)
George Foreman
![](https://assets.entrepreneur.com/slideshow/20180102223750-15-RondaRousey-EmmaMcIntyre.jpeg?auto=webp&quality=95&&width=675)
Ronda Rousey
![](https://assets.entrepreneur.com/slideshow/20180102223239-6-FloydMayweatherJr-Pieter-JanVanstockstraeten.jpeg?auto=webp&quality=95&&width=675)
Floyd Mayweather, Jr.
![](https://assets.entrepreneur.com/slideshow/20180102223536-11-MichaelJordan-JordanBrand.jpeg?auto=webp&quality=95&&width=675)
Michael Jordan
![](https://assets.entrepreneur.com/slideshow/20180102223817-16-MichaelPhelps-AndrewLipovsky.jpeg?auto=webp&quality=95&&width=675)
Michael Phelps
![](https://assets.entrepreneur.com/slideshow/20180102223430-9-KobeBryant-AllenBerezovsky.jpeg?auto=webp&quality=95&&width=675)
Kobe Bryant
![](https://assets.entrepreneur.com/slideshow/20180111204228-AlexRodriguez-RodinEckenroth.jpeg?auto=webp&quality=95&&width=675)
Alex Rodriguez
![](https://assets.entrepreneur.com/slideshow/20180102223612-11-TonyHawk-GeorgePimentel.jpeg?auto=webp&quality=95&&width=675)
Tony Hawk
![](https://assets.entrepreneur.com/slideshow/20180102223005-2-WarrenMoon-BobLevey.jpeg?auto=webp&quality=95&&width=675)
Warren Moon
![](https://assets.entrepreneur.com/slideshow/20180102223400-8-ShawneMerriman-BobbyQuillard.jpeg?auto=webp&quality=95&&width=675)
Shawne Merriman
![](https://assets.entrepreneur.com/slideshow/20180102223304-7-MichaelStrahan-LloydBishop.jpeg?auto=webp&quality=95&&width=675)
Michael Strahan
![](https://assets.entrepreneur.com/slideshow/20180102223900-17-JordanPalmer-JoeRobbins.jpeg?auto=webp&quality=95&&width=675)
Jordan Palmer
![](https://assets.entrepreneur.com/slideshow/20180111204151-WladimirKlitschko-AlexanderScheuber.jpeg?auto=webp&quality=95&&width=675)
Wladimir Klitschko
![](https://assets.entrepreneur.com/slideshow/20180111204341-SteveNash-PaulDrinkwater-NBCU.jpeg?auto=webp&quality=95&&width=675)
Steve Nash
![](https://assets.entrepreneur.com/slideshow/20180111204420-JohnElway-GarrettWEllwood.jpeg?auto=webp&quality=95&&width=675)
John Elway
![](https://assets.entrepreneur.com/slideshow/20180111204302-CurtisMartin-SlavenVlasic.jpeg?auto=webp&quality=95&&width=675)
Curtis Martin
![](https://assets.entrepreneur.com/slideshow/20180102223037-3-SteveWeatherford-LauraCavanaugh.jpeg?auto=webp&quality=95&&width=675)
Steve Weatherford
![](https://assets.entrepreneur.com/slideshow/20180111204552-BaronDavis-AmyGraves.jpeg?auto=webp&quality=95&&width=675)
Baron Davis
![](https://assets.entrepreneur.com/slideshow/20180111204628-DeionSanders-NickCammett.jpeg?auto=webp&quality=95&&width=675)
Deion Sanders
![](https://assets.entrepreneur.com/slideshow/20180111204657-MiaHamm-AlexanderHassenstein-FIFA.jpeg?auto=webp&quality=95&&width=675)
Mia Hamm
![](https://assets.entrepreneur.com/slideshow/20180111204739-JamalMashburn-SlavenVlasic.jpeg?auto=webp&quality=95&&width=675)
Jamal Mashburn
![](https://assets.entrepreneur.com/slideshow/20180111204809-RobDyrdek-NoelVasquez.jpeg?auto=webp&quality=95&&width=675)
Rob Dyrdek
![](https://assets.entrepreneur.com/slideshow/20180102223938-18-JohnRandle-JoeRobbins.jpeg?auto=webp&quality=95&&width=675)
John Randle
![](https://assets.entrepreneur.com/slideshow/20180111205839-RogerStaubach-CindyOrd.jpeg?auto=webp&quality=95&&width=675)
Roger Staubach
![](https://assets.entrepreneur.com/slideshow/20180123193505-32-DaleEarnhardtJr-BrianLawdermilk.jpeg?auto=webp&quality=95&&width=675)