How This 'Eyebrow Queen' Found Success by Filling in an Industry Blank Space The mind behind Anastasia Beverly Hills speaks about the beginning of her business.

By Business Rockstars

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Entrepreneur Network

In this video, Entrepreneur Network partner Business Rockstars and host Brittany Whitney speaks with Anastasia Soare, the CEO of Anastasia Beverly Hills, who rented a small room inside a salon to perfect her skills as an aesthetician, concentrating on brow work. The first year she went into business in shaping eyebrows, Soare often waived charges in order to build recognition. Eventually, her business began to gain traction and local acclaim, helped along by celebrity influence and a new reputation as a "best-kept secret."

Along her journey, the CEO came to realize how significant eyebrows were as a marketing tool. After a shaping, the visual results are immediate, especially compared to other grooming services.

Click the video to hear more from Business Rockstars and Anastasia Soare.

Related: Want to Stay the Course in Entrepreneurship? Focus on Your Mission.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

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Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

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