How This 'Eyebrow Queen' Found Success by Filling in an Industry Blank Space The mind behind Anastasia Beverly Hills speaks about the beginning of her business.
By Business Rockstars •
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Business Rockstars and host Brittany Whitney speaks with Anastasia Soare, the CEO of Anastasia Beverly Hills, who rented a small room inside a salon to perfect her skills as an aesthetician, concentrating on brow work. The first year she went into business in shaping eyebrows, Soare often waived charges in order to build recognition. Eventually, her business began to gain traction and local acclaim, helped along by celebrity influence and a new reputation as a "best-kept secret."
Along her journey, the CEO came to realize how significant eyebrows were as a marketing tool. After a shaping, the visual results are immediate, especially compared to other grooming services.
Click the video to hear more from Business Rockstars and Anastasia Soare.
Related: Want to Stay the Course in Entrepreneurship? Focus on Your Mission.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
