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This Couple Trusted Their Gut to Reinvent an Organic Grocery Store

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This story appears in the July 2016 issue of Entrepreneur. Subscribe »

The store was a mess -- the very picture of how not to sell . The aesthetic was drab. The vibe, absent. In one area, pickles, marshmallows and wrapping paper were stocked side by side; Trish Sharon liked to call it the pregnancy aisle. But she and her husband, Bo, kept harping on the bananas: They somehow seemed the saddest of all specimens, just slapped down on a table with rough patches of AstroTurf. It was the cardinal sin of not honoring one's ingredients, of treating fruit as a simple fuel source.

Photographs by Michael Friberg
Lucky’s Market cofounders, Trish and Bo Sharon.

Bo is always quick with a joke, and he lay down across the banana table, posing like a slab of apple-stuffed meat. His wife laughed. "It was like, "Who in their right mind would shop here?'" Trish says.

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