This Pet-Care Company Did for Litter Boxes What Steve Jobs Did for Cell Phones. Now, It's on a Mission to Become the Apple of Its Industry. Jacob Zuppke, president and COO of the company behind the highest rated self-cleaning litter box on the market, discusses the Litter-Robot's massive success and the brand's upcoming relaunch.

Throughout the pandemic, people spent more time at home than ever before — and more time with their pets. Whether they had dogs, cats or reptiles, owners quickly discovered the pluses and minuses of their new circumstances, which included more quality time with their beloved animals as well as increased exposure to less desirable tasks, like scooping a litter box.

Jacob Zuppke, President and Chief Operating Officer of AutoPets, is proud to say that in the five years he's had a cat, he's never scooped a litter box. And it's not because he's leaving the unpleasant chore to someone else. It's because the Litter-Robot by AutoPets, which has become a fast-growing success for the 22-year-old company, eliminates the task completely.

"It's a household appliance"