9 Motivational Quotes from Serena Williams Serena Williams' historic win at Wimbledon on Saturday left the world in awe of her talent. Here's how she keeps her mental game sharp on and off the court.

By Dan Bova

Julian Finney | Getty Images

After playing professional tennis for nearly three decades, 40-year-old Serena Williams announced her retirement in a self-penned essay for Vogue's 2022 September Issue, where she also serves as the fashion magazine's cover star.

"I've been reluctant to admit that I have to move on from playing tennis," Williams wrote for the magazine. "Maybe the best word to describe what I'm up to is evolution. I'm here to tell you that I'm evolving away from tennis, toward other things that are important to me."

Williams, who has won more Grand Slam singles titles than any other player in the Open Era, is expected to step on the court for the last time professionally at the 2022 U.S. Open in New York, which runs from August 29 - September 11. There, she'll have her last chance to tie Margaret Court's all-time record of 24 Grand Slam wins.

Below, we've gathered nine motivational quotes from the tennis icon, who knows how to give it her all — on and off the court.

On what makes a champion

"I really think a champion is defined not by their wins but by how they can recover when they fall." - The National, September, 2012

On successful women

"The success of every woman should be the inspiration to another. We should raise each other up. Make sure you're very courageous: be strong, be extremely kind, and above all be humble." - Glamour, November, 2015

Related: Muhammad Ali's Greatest Quotes of All Time

On the drive to win

"I just never give up. I fight to the end. You can't go out and say, 'I want a bag of never-say-die spirit.' It's not for sale. It has to be innate." - LA Times, March, 2000

On fear

"I am lucky that whatever fear I have inside me, my desire to win is always stronger." - Time, February, 2015

On self-belief

"You have to believe in yourself when no one else does." - Address to Mouratoglou's Academy, July, 2020

Related: LeBron James' Greatest Quotes

On being strong

"Being strong is never easy. Not in this world we are living in.... Standing up for yourself is not going to be easy, but it's always eventually respected." - Allure, January 2019

On failure

"You can't fail if you do something and it doesn't work out. That's success. Maybe it wasn't to the point of success where you wanted to do it, but it's still success." - People, November, 2016

On chatter

"When I'm down, I talk to myself a lot. I look crazy because I'm constantly having an argument with myself." – The Champion's Comeback: How Great Athletes Recover, Reflect, and Reignite, 2016

Related: Serena Williams and the 9 Most Successful Entrepreneur Athletes

On smiling through tough times

"I've had to learn to fight all my life – got to learn to keep smiling. If you smile things will work out." – The Champion's Comeback: How Great Athletes Recover, Reflect, and Reignite, 2016

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Elon Musk and Sam Altman Clash Over $500 Billion Stargate AI Plan Touted By Trump: 'Don't Have the Money'

The two tech billionaires argued on X over the massive new AI project.

Career

Don't Expect to Get a New Job in 2025 If You Lack These 2 Skill Sets, New Report Reveals

It takes more than a polished resume to stand out from the competition.

Business Models

3 Business Models That Will Shape the Future of Entrepreneurship in 2025 and Beyond

This article helps entrepreneurs to understand how they can improve business using AI and other models for growing their business.

Franchise

Buying or Selling a Business? This Top-Ranked Franchise Makes the Intimidating Process Straightforward.

With a proven system and a global network, Transworld Business Advisors makes business transactions easier for everyone involved.