How the Daring Jeff Bezos Helped 4 Entrepreneurs Find Success To understand how his impact spreads beyond the walls of his own operation, we asked four Amazon alumni to look back on the priceless lessons they learned from the boldest man they know.

This article is part of our 50 Most Daring list. To see who else made our 2017 list, head over this page.

Jeff Bezos started Amazon 23 years ago as an online bookstore. Today it has grown into the largest internet retailer in the world; it's home to an Oscar- and Emmy-winning production studio; its subscription service, Amazon Prime, reached 80 million members this year (up from 58 million in 2016); and it's made Bezos one of the richest men on the planet. This success alone -- to see opportunities where others haven't, and move into them faster than others can -- would make him a daring entrepreneur. But alongside that, Bezos has proven himself adept at taking on totally unexpected challenges.

Related: Amazon's Lesson About Disruption: Rattle Any Market You Can