Michael Jordan's Lessons Revealed in 'The Last Dance' 'The Last Dance' Producer Jon Weinbach talks how his team landed the record-breaking documentary series on Michael Jordan.

By David Meltzer • Jun 7, 2020

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On this episode of The Playbook, Mandalay Sports Media Executive VP and The Last Dance Producer Jon Weinbach shares his insights on:

How his background in journalism and work with ESPN positioned him to build a career in media [0:57].
Hearing about the "mythical Jordan footage" and how The Last Dance came to fruition [3:40].
Why he believes the timing was perfect to tell the story of the Bulls' 1997-98 season [8:39].
Why the biggest key in finding the right career is knowing what you don't want to pursue [20:38].

Related: Strategies for Using Relevant Content to Scale Your Brand

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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