Join our Waitlist for Expert Advice!

Michael Jordan's Lessons Revealed in 'The Last Dance' 'The Last Dance' Producer Jon Weinbach talks how his team landed the record-breaking documentary series on Michael Jordan.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Mandalay Sports Media Executive VP and The Last Dance Producer Jon Weinbach shares his insights on:

  • How his background in journalism and work with ESPN positioned him to build a career in media [0:57].
  • Hearing about the "mythical Jordan footage" and how The Last Dance came to fruition [3:40].
  • Why he believes the timing was perfect to tell the story of the Bulls' 1997-98 season [8:39].
  • Why the biggest key in finding the right career is knowing what you don't want to pursue [20:38].

Related: Strategies for Using Relevant Content to Scale Your Brand
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
By Sherin Shibu
Money & Finance

The Government Is Forcing Business Owners to Share Personal Data or Get Fined $10,000 — So Why Don't More People Know About It?

The Treasury Department wants to know who owns your business, and the smaller your business, the more attention you should pay.

By Gene Marks
Money & Finance

Customers Have a Favorite Payment Method — But 30% of Businesses Don't Accept It. Are You Driving Business Away?

This article examines the surprising gap between what consumers want in payment options and what small businesses currently offer. It also provides strategies for small business owners looking to adapt to these preferences and enhance customer loyalty.

By Ben Richmond
Leadership

Could We Have The First Native American Woman Governor? DEI Expert Weighs In On What Allyship Should Look Like If History Is Made.

We can all learn more about what it means to be a better ally for those who are the "firsts" in their space. Here are three strategies around allyship this DEI expert recommends to her diversity, equity and inclusion (DEI) consultancy clients.

By Nika White
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel
Business News

'Additional Human Touch': Starbucks Has a Turnaround Plan That Includes Buying 200,000 Sharpies. Here's Why.

Faced with declining sales, Starbucks has a comeback plan that involves several changes to stores and menus. Here's a look at the changes coming to your store.

By Sherin Shibu