Get All Access for $5/mo

The Best T-shirts of SXSWi 2012 If you're headed to South By Southwest, you better have a hip T-shirt. Here's a look at what attendees are sporting this year.

By Becky Bullard

Opinions expressed by Entrepreneur contributors are their own.

Part fashion statement, part mini billboard, T-shirts are de rigueur at South By Southwest, though sometimes it can be hard to see them, what with all the badges, not to mention the layering, another fashion motif at the Austin fest. Here's a look at what attendees are sporting this year.

Cluck For a Buck

The folks behind Isis, a digital wallet that will allow users to store all their credit card, debit card and rewards information on their smartphones, give a nod to much earlier forms of payment. Isis is set to launch in two pilot cities, Austin and Salt Lake City, this summer.

No Frills

This promotional tee from job-search site Indeed is simple and to-the-point, much like the Google-esque interface of itself.

Been There, Blogged That

Jeff Elder, marketing director for 2011 Startup Accelerator winner Storify, reminds us that SXSW Interactive is really just one big content farm. Storify allows users to curate the most relevant information from all the various social networks -- Facebook, YouTube, Flickr, Twitter, and so on -- to tell one cohesive story.

Riddle Me This

Houston-based firm Integrate PR outfitted their employees in a different digital riddle for each day of the fest. Here Jenny Selber and Stephanie Ignacio model Monday's T-shirt. Can you decode it?

Beam Me Up

IMeet claims to take video conferencing to the next level, with teleportation being the only better option.

'I Believe You Have My Stapler'

It wouldn't be a tech conference without a shout-out to one of the greatest nerds of our generation, Milton from "Office Space." Arpit Mathur from Comcast Interactive Media pays homage with this red stapler T-shirt.

Will Tweet for Tees

Here, a member of The TODAY Show promotions team hands out free TODAY Munchie Mobile shirts to those who tweet with the hashtag #TodaySXSW. Those lucky enough to happen upon the Munchie Mobile truck also scored a free breakfast prepared by Austin chef Eric Silverstein of local favorite food truck The Peached Tortilla.


SXSWi festival-goers wanting to take a little piece of the (inter)action home with them have more than a dozen souvenir T-shirt options to choose from, including a few designs with all the weirdness of an internet meme -- like unicorns sporting headphones.

Door Number 3Becky Bullard is an account supervisor and social media strategist at Door Number 3, an independent branding shop based in Austin, Texas. She writes about the food and drink scene in Austin for and has been blogging since 2002.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


How to Close the Trust Gap Between You and Your Team — 5 Strategies for Leaders

Trust is tanking in your workplace. Here's how to fix it and become the boss your team needs to succeed.


6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Health & Wellness

Get a Year of Unlimited Yoga Class Downloads for Only $23 Through June 17

Regular exercise has been proven to increase energy and focus, both of which are valuable to entrepreneurs and well-known benefits of yoga.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Side Hustle

'The Work Just Fills My Soul': She Turned Her Creative Side Hustle Into a 6-Figure 'Dream' Business

Kayla Valerio, owner of vivid hair salon Haus of Color, transformed her passion into a lucrative venture.

Business Culture

Why Remote Work Policies Are Good For the Environment

Remote work policies are crucial for ESG guidelines. Embracing remote work can positively impact your business and employees.