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Why 'Crazy Rich Asians' Author Kevin Kwan Turned Down Netflix

As studios bid for the production rights to his books, he was more focused on making a statement than a profit.

This story appears in the November 2018 issue of Entrepreneur. Subscribe »

In October , Kevin Kwan was on the most consequential conference call of his life. He's the author of Crazy Rich Asians, the best-selling novel series, and two moviemaking giants were bidding to take his vision to the screen. A choice had to be made: Sell to Netflix or Warner Bros.? "I'd never been on a conference call with that many people ever," says Kwan. There were lawyers. Agents. Film producers. And the clock was ticking. Warner Bros. had given them 15 minutes to make up their minds.

Jami Tarris

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