4 Tips for Turning Connecting into Investors Finding investors is crucial to moving your business forward.

Whether you're building a company or seeking investors, it's important to use your connections. When it comes to networking, it's not what you know, it's who you know. If you surround yourself with good people, it attracts more good for everyone.

Seventy-two percent of people say their first impressions are impacted by how personal appearance and a person's handshake. When it comes to seeking out investors, the way you network — and how you find them — is crucial for the success of your business.

So how can you network your way to success and end up with a solid list of investors? Here are four tips.