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3 Great Ways to Use Instagram Stories to Market Your Business More people are using Instagram Stories than Snapchat. Here's how you can take full advantage.

By Neil Patel Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Neil Patel breaks down three great ways you can use Instagram Stories to market your business.

Patel recommends you should start by building anticipation. Give your followers something to look forward to, either on your website or on your Instagram. Tell them, "We're going to release some great content in the next day," and they'll be more likely to come back for the update.

Second, make sure each story works with your Instagram presence. Don't just take video of whatever's handy, make sure you're creating your brand with each story.

Click play to learn more.

Related: How to Qualify Your Leads and Make More Sales

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Neil Patel

Co-founder of NP Digital

Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

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