3 Great Ways to Use Instagram Stories to Market Your Business More people are using Instagram Stories than Snapchat. Here's how you can take full advantage.

By Neil Patel Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Neil Patel breaks down three great ways you can use Instagram Stories to market your business.

Patel recommends you should start by building anticipation. Give your followers something to look forward to, either on your website or on your Instagram. Tell them, "We're going to release some great content in the next day," and they'll be more likely to come back for the update.

Second, make sure each story works with your Instagram presence. Don't just take video of whatever's handy, make sure you're creating your brand with each story.

Click play to learn more.

Related: How to Qualify Your Leads and Make More Sales

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Neil Patel

Co-founder of NP Digital

Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Franchise

She Quit Her Corporate Job to Sell a Refreshing Summer Staple — Then Made $38,000 the First Week and $1 Million in Year 1

With nearly $40,000 in first-week sales and $1 million in her first year, DeSario Turner's story is a blueprint for success.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Meta Is Reportedly Offering Up to Nine-Figure Pay for Researchers on Its New Superintelligence AI Team

Meta CEO Mark Zuckerberg, 41, is overseeing the hiring of staff for the new 50-person team.

Franchise

The Hottest Industries Today

Our list of the franchises best positioned for growth, even in uncertain times.

Business News

Citigroup Is Giving Employees a Remote Work Perk This Summer: 'A Quieter Time'

The bank says its hybrid work policy gives it a recruitment advantage.

Growing a Business

How My Old Job Secretly Prepared Me to Build a Thriving Business

The skills I learned are exactly what entrepreneurship demands.