Facebook Adds 15-Second Video Clips to Instagram

The new video tool resembles Twitter's recent product launch, Vine. The battles continues.

learn more about Jason Fell

By Jason Fell

Opinions expressed by Entrepreneur contributors are their own.

Users of Facebook's popular photo-sharing tool Instagram will soon be able to share more than just pictures of cute babies and puppies wearing hats. At a press event today at its Menlo Park, Calif. headquarters, Facebook -- which acquired Instagram last year for $1 billion -- announced that it is adding the capability to share short, 15-second videos to Instagram.

"This is the same Instagram we all know and love, but now it moves," Instagram co-founder Kevin Systrom said at the event.

Launching today on iOS as well as Android, users will be able to record and share 15-second videos on Instagram, much like how Twitter users can record six-second video clips using Vine. Unlike Vine videos, Systrom said Instagram videos will not loop, playing over and over again.

Related: Instagram Has a New Tagging Feature It Believes Will Be Huge for Brands

Some additional features: Users will be able to alter their videos using 13 custom design filters and add cover frames to their videos. Instagram has also developed a tool it's calling "Cinema," which essentially aims to clean up shaky images of videos taken of moving objects.

The point of video on Instagram is for videos to be "fast, simple and beautiful," Systrom said.

Earlier this week, Twitter's Vine said in a blog post that it will be announcing "some exciting new parts" of the micro-video sharing tool over the next few weeks. Vine was launched earlier this year and has 13 million users.

At the press event, Facebook co-founder and chief executive Mark Zuckerberg said Instagram now has more than 100 million active members. With Instagram, Zuckerberg said Facebook is "just getting started."

Related: How Instagram's Co-Founder Spent His Year After Facebook's $1 Billion Acquisition

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.

Business News

Jake Paul and Lindsay Lohan Fined $400,000 for 'Illegally Touting' Crypto

The SEC just disclosed that eight celebrities agreed to a massive settlement without admitting guilt.

Marketing

After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.

Author Karen Inglis breaks down the strategies and tactics you need to generate awareness and sales for your self-published book.

Business News

Would You Buy Maggie Murdaugh's Monogrammed Snake Print Pillows? Items From the Murdaugh Family Home Are Going Up for Auction

The sale comes just weeks after Alex Murdaugh was sentenced to two consecutive life terms for the June 2021 murders of his wife, Maggie Murdaugh, and son Paul Murdaugh.