The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic) Your customers are on social media, but which network should you use to reach them? It might depend on their age.
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There is no magic bullet when it comes to connecting with your customers online, but understanding their social media habits is a good place to start. According to a recent study from the Pew Research Center, 81 percent of teens and 72 percent of adults are active on social media. While that's a sizeable audience, the two age groups use each network differently.
Their research found that both groups use Facebook the most -- 94 percent of teens and 67 percent of adults. However, adults are Pinning and Instagramming more while teens are more active on Twitter.
For more on how adults and teens use social media differently, take a look at the infographic below compiled by independent research firm NextAdvisor.