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The Social Media Rules for CEOs Twitter, Facebook and Youtube are usually the domain of one of your employees, but if want to get involved, here are the things you should consider.

By Christopher Hann

Opinions expressed by Entrepreneur contributors are their own.


Q: As the head of my company, what's the best way for me to get involved in social media?

The short answer comes courtesy of Virginia Miracle, executive vice president of professional services at Spredfast, a social media management firm based in Austin, Texas: Play to your strengths.

In other words, if you're the CEO of a small company with a modest budget for social media, choose the platform on which you're most likely to succeed. If you're pithy, you might do best with Twitter. If you're more comfortable in front of a camera, get yourself on YouTube. As Miracle notes: "You have to bloom where you're planted."

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