Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter A little blue birdie can offer great opportunities to interact with and retain customers.

Q: How can I use Twitter to boost customer loyalty?

A: Long Island, N.Y.-based social marketing strategist Ted Rubin says companies should use Twitter to engage, respond and add value to their customers. "Twitter is so great," he says, "because you can put out content rapid-fire, and you can see what people react to." Rubin knows of what he speaks: He has 278,000 Twitter followers of his own.

Engage. Don't just "produce content," start a conversation. "Look for what people are talking about," Rubin says. "The best content is conversation."