Marketing
The Pursuit of Cultural Relevance Is Getting Risky. Here’s How Brands Can Get It Right.
Brands are rushing into cultural moments, but without a clear role or real experience behind them, relevance can quickly turn into risk.
Jeff Snyder is the founder and chief inspiration officer at Inspira, a brand relationship agency that takes an integrated approach to cultivating deeper, long-term relationships between brands and consumers, located in Norwalk, Conn., with offices in New York City and Chicago.
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