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Twitter's Head of Content Creation on How to Optimize Your Content on Twitter Alex Ragir sits down with Twitter Head of Content Creation Stacy Minero.

By Alex Ragir

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Opinions expressed by Entrepreneur contributors are their own.

In this episode of The Rough Cut, Entrepreneur Network partner Alex Ragir travels to Cannes, France for the Cannes Lions International Festival of Creativity, one of the most prominent events and award shows for the advertising industry. There, he sits down with Stacy Minero, Global Head of Content Creation at Twitter.

Ragir and Minero discuss content optimization for Twitter, the potential for integrated marketing campaigns and how paid and organic reach should complement each other.

Click the video to hear more.

Related: This Media Company Used Hip Hop and Sneakers to Attract 55 Million Viewers and Sell for Over $250 Million

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

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Alex Ragir

Co-founder of Storyhunter, Award-Winning Journalist and Filmmaker

Alex Ragir is the co-founder of Storyhunter, the world’s leading video creator marketplace and freelancer management system. As an entrepreneur helping the most recognized names in video production transform their strategies for the digital era, Alex built the Storyhunter freelancer network from zero to over 25,000 filmmakers, journalists and production companies in 192+ countries (join as a freelancer here). He also hosts The Rough Cut with Alex Ragir, which gives viewers an inside look into most innovative minds in media and marketing. 

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