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Sky's the Limit

Think your product has limited appeal? It may have more potential than you know.

By Don Debelak •

Opinions expressed by Entrepreneur contributors are their own.

TheEntrepreneur: Dan Grace, 35, and Jeff Polke, 34, friends andco-founders of GCI Outdoor Inc. in Cromwell, Connecticut

The Product:The Everywhere Chair, developed in 1996, is an outdoor chair withan adjustable back and seat, so the chair can be used on slopingsurfaces. The line comprises nine products sold to more than 800stores-including Eastern Mountain Sports, L.L. Bean and REI-atretail prices between $24 and $60.

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